Wednesday, March 07, 2007

Food Jargon of the Day: Sparkling Beverages

Sparkling Beverages
New carbonated drinks from Coke and Pepsi - Diet Coke Plus and Tava, repsectively - that are fortified with vitamins and minerals. According to the NY Times, the soda companies are "...not calling them soft drinks because people are turning away from traditional soda, which has been hurt in part by publicity about its link to obesity."