Thursday, January 29, 2009

Food Jargon of the Day: The Oprah-ization of Food

The Oprah-ization of Food

From an article in Advertising Age, "The Oprah-ization of Food" refers to the need for "our food to come with compelling stories." For example, Dole organic bananas are branded with a number you can enter on the company's website and find out to where it was picked and discover by whom. See food provenance.