As the demand for local and organic foods, fair trade coffee and tea, and humanely-raised meat and eggs increases, tracing the provenance of the food we eat is becoming an increasingly popular trend. Provenance strives to offer consumers “proof” of authenticity through origin narratives that detail where the food was grown, who grew it, when it was harvested, and who harvested it. Provenance can take a range of forms from a simple listing of a farm and its location to elaborate stories, origin denominations, and certificates of quality.
Wednesday, February 21, 2007
Food Jargon of the Day: Provenance of Food
As the demand for local and organic foods, fair trade coffee and tea, and humanely-raised meat and eggs increases, tracing the provenance of the food we eat is becoming an increasingly popular trend. Provenance strives to offer consumers “proof” of authenticity through origin narratives that detail where the food was grown, who grew it, when it was harvested, and who harvested it. Provenance can take a range of forms from a simple listing of a farm and its location to elaborate stories, origin denominations, and certificates of quality.
