Arugulance
Food snobbery, typified by a penchant for arugula. From "The Aura of Arugulance," a NY Times Op Ed piece by Maureen Dowd. Used by Alice Waters in response to criticisms of arrogance and condescension:
“I’m just put into that arugulance place. I own a fancy restaurant. I own an expensive restaurant. I never thought of it as fancy. People don’t know we’re supporting 85 farms and ranches and all of that. And so my first thing I say, it’s going to cost more and I want to pay for my food. I go to the farmers’ market; it makes me feel like I’m making a donation.”
Hmmm....
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Contact Food Jargon Watch at lm1550@nyu.edu
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