Thursday, April 23, 2009

Food Jargon of the Day: Arugulance

Food snobbery, typified by a penchant for arugula. From "The Aura of Arugulance," a NY Times Op Ed piece by Maureen Dowd. Used by Alice Waters in response to criticisms of arrogance and condescension:

“I’m just put into that arugulance place. I own a fancy restaurant. I own an expensive restaurant. I never thought of it as fancy. People don’t know we’re supporting 85 farms and ranches and all of that. And so my first thing I say, it’s going to cost more and I want to pay for my food. I go to the farmers’ market; it makes me feel like I’m making a donation.”