The Oprah-ization of Food
From an article in Advertising Age, "The Oprah-ization of Food" refers to the need for "our food to come with compelling stories." For example, Dole organic bananas are branded with a number you can enter on the company's website and find out to where it was picked and discover by whom. See food provenance.
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surfing the shifting lexis of cuisine and culture
Contact Food Jargon Watch at lm1550@nyu.edu
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